Urban Remedy at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Urban Remedy is a plant-based organic food company founded in 2010, specializing in ready-to-eat meals, snacks, and cold-pressed juices.
It’s already on the shelf here, with 40 SKUs across 20 categories. The growth is depth and breadth: 6 categories to widen and 8 new doors to enter, replicated across all 2 stores.
Lead with Cashew Milk in Cashew Milk.
Berkeley Bowl stocks cashew milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries sparkling water in real depth, 239 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cashew milk: Berkeley Bowl stocks only 3 there, so URBAN REMEDY Cashew Milk stands out rather than blending in. Lead with the cashew milk, and position the sparkling water as a finishing or gift item.
Berkeley Bowl merchandises 30 of the 32 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 64/100.
enters a thin cashew milk shelf as a point of difference.
The full runway · across 2 stores
Every category Urban Remedy plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 7 SKUs. Room to widen the line.
On shelf here, but only 4 of 10 SKUs. Room to widen the line.
What to bring to expand
Urban Remedy’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 40
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
