Best Yet at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 259 SKUs across 133 categories. The growth is depth and breadth: 9 categories to widen and 3 new doors to enter.
Lead with Orange Concentrate Regular in Frozen Juice Concentrates.
Fairfax Market stocks frozen juice concentrates thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen juice concentrates: Fairfax Market stocks only 5 there, so Best Yet Orange Concentrate Regular stands out rather than blending in.
Fairfax Market merchandises 137 of the 137 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin frozen juice concentrates shelf as a point of difference.
The full runway
Every category Best Yet plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 6 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Best Yet’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 259
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
