Siete at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Siete Foods is a Mexican-American brand that specializes in grain-free and dairy-free products inspired by traditional Mexican cuisine.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 14 new doors to enter.
Lead with Mild Taco Seasoning in Latin And Hispanic Seasoning Mixes.
Fairfax Market stocks latin and hispanic seasoning mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is latin and hispanic seasoning mixes: Fairfax Market stocks only 12 there, so Siete Mild Taco Seasoning stands out rather than blending in.
Fairfax Market merchandises 20 of the 23 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin latin and hispanic seasoning mixes shelf as a point of difference.
The full runway
Every category Siete plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 8 SKUs. Room to widen the line.
How it prices
Where it would price in latin and hispanic seasoning mixes. Each dot is a product on the shelf, by its cost per oz (hover for which). Siete (orange) sits in line with the shelf.
What to bring to expand
Siete’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
