Simply Organic vs Frontier Co-op · Bay Area shelf head-to-head
Simply Organic and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupFrontier Co-op sits further up the premium end
Simply Organic
Frontier Co-op
68
brand power
60
109
products
72
10
categories
10
43
subcategories
36
18
grocers
12
$5.15
price per oz
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ Frontier Co-op
Distribution · 30% of score75·50
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Essentials4 vs 4 SKUs
7% of shelf
only Simply Organic
only Frontier Co-op
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Organic · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · Frontier Co-op
