Reading the shelf…

Shelf playbook

Bulk Foods at Berkeley Bowl

Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.

Bulk Foods is a brand specializing in candy and chocolate snacks, offering a variety of chocolate-covered treats.

Bulk Foods isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 21 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%95

Berkeley Bowl merchandises 21 of the 22 categories the brand sells.

Values match · 25%92

non-gmo, organic against the store's assortment lean.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway · across 2 stores

Every category Bulk Foods plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Chocolate CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 407 SKUs (fleet median 159)Bulk Foods here 0/9

up against: chocolove 28, alter eco 16, lindt lindor 16, tony's chocolonely 16, hu 14

Chocolate Covered NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Bulk Foods’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

BULK FOODS Dark Chocolate Covered Cherries

$11.99$1.09/fl ozat 2 grocers

BULK FOODS Beet Sea Salt Chips

$7.99at 1 grocer

BULK FOODS Carrot Sea Salt Chips

$7.49at 1 grocer

Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →

Berkeley Bowl depth 9 SKUs (fleet median 7)Bulk Foods here 0/5

Vegetable ChipsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 37 SKUs (fleet median 13)Bulk Foods here 0/4

up against: harvest snaps 9, the daily crave 8, terra 7, evil snacks 3, jackson's 2

Chocolate Covered Dried FruitEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 3)Bulk Foods here 0/3

up against: mavuno harvest 3, tru fru 2, barnana 1, date better snacks 1, nutty dates 1

Dried LentilsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 22 SKUs (fleet median 4)Bulk Foods here 0/2

up against: zürsun idaho heirloom beans 5, timeless 4, simpli 2, truroots 2, bartolini 1

PretzelsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 47 SKUs (fleet median 16)Bulk Foods here 0/2

up against: snyder's of hanover 15, snack factory 6, unique snacks 4, dot's 3, field day 3

Dried MangoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 12 SKUs (fleet median 5)Bulk Foods here 0/2

up against: mavuno harvest 2, chuza 1, heirloom hills 1, international harvest 1, made in nature 1

PeanutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 9)Bulk Foods here 0/2

up against: planters 4, cb's nuts 2, feridies 2, 50 hertz 1

Trail MixEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 17 SKUs (fleet median 7)Bulk Foods here 0/2

up against: chuza 3, blue stripes 2, prana 2, sunridge farms 2, daily crunch snacks 1

Fruit ChipsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 17 SKUs (fleet median 6)Bulk Foods here 0/1

up against: sunridge farms 4, barnana 2, chiquita 2, inka crops 2, bare 1

Chocolate Covered PretzelsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 3 SKUs (fleet median 3.5)Bulk Foods here 0/1

up against: chocolove 1, nancy adams 1, unreal 1

Other CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 5 SKUs (fleet median 4)Bulk Foods here 0/1

up against: Fog City Freeze 1, monkey brittle 1, necco wafers 1, odense 1, seed + mill 1

Other SnacksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 38 SKUs (fleet median 12.5)Bulk Foods here 0/1

up against: ashapops 4, biena 3, rivalz stuffed snacks 3, seapoint farms 3, the only bean 3

PopcornEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 53 SKUs (fleet median 26)Bulk Foods here 0/1

up against: lesserevil 9, skinnypop 7, angie's boomchickapop 4, comet corn 3, khloud 3

QuinoaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 11 SKUs (fleet median 4)Bulk Foods here 0/1

up against: ancient harvest 3, bob's red mill 3, cucina & amore kitchen & love 2, truroots 2, nature's earthly choice 1

Sunflower SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 4)Bulk Foods here 0/1

up against: gopal’s healthfoods power wraps 3, go raw 2, botanical interests 1, david 1, south forty snacks 1

Gummy CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 36 SKUs (fleet median 25)Bulk Foods here 0/1

up against: surf sweets 3, vegobears 3, blue stripes 2, haribo 2, joyride 2

Coconut MorselsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 7 SKUs (fleet median 3)Bulk Foods here 0/1

up against: let's do organic 3, baker's 2, bob's red mill 2

Dried Black BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 7 SKUs (fleet median 2)Bulk Foods here 0/1

up against: calleris 1, essential everyday 1, merilin international trading inc 1, rancho gordo 1, sensei 1

Dried Coconut ChipsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 1.5)Bulk Foods here 0/1

up against: dang 2, nokki farm 1, south forty snacks 1

Dried FigsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 3 SKUs (fleet median 2)Bulk Foods here 0/1

up against: delightfully turkish 1, fruit bliss 1, woodstock 1

Dried BananasThin shelf

The store barely carries this category, so it is a hard sell.

Berkeley Bowl depth 0 SKUs (fleet median 2)Bulk Foods here 0/1

BULK FOODS Chili Lemon Flavored Mangoes

$8.49at 1 grocer