Cadia at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Cadia is a grocery brand that focuses on natural and organic food products, offering over 280 items across more than 40 categories.
It’s already on the shelf here, with 99 SKUs across 76 categories. The growth is depth and breadth: 20 categories to widen and 38 new doors to enter.
Lead with Almond Flour in Almond Flour.
United Markets stocks almond flour thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries cereal in real depth, 171 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is almond flour: United Markets stocks only 3 there, so CADIA Almond Flour stands out rather than blending in. Lead with the almond flour, and position the cereal as a finishing or gift item.
United Markets merchandises 119 of the 121 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin almond flour shelf as a point of difference.
The full runway
Every category Cadia plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in almond flour. Each dot is a product on the shelf, by its cost per oz (hover for which). Cadia (orange) sits in line with the shelf.
What to bring to expand
Cadia’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 99
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
