Kirkland Signature at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Kirkland Signature is a grocery brand known for its high-quality beef and pork products.
Kirkland Signature isn’t on Falletti Foods’ shelf yet. The opening: 107 categories where the shelf is already deep and the brand runs strong elsewhere.
Falletti Foods merchandises 153 of the 251 categories the brand sells.
cage-free, free-range, organic against the store's assortment lean.
brand excitement 20/100.
maps onto categories the store already runs.
The full runway
Every category Kirkland Signature plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Kirkland Signature’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
