Good & Gather vs Spicely Organics · Bay Area shelf head-to-head
Good & Gather and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersGood & Gather fields the deeper lineup
Good & Gather
Spicely Organics
52
brand power
63
493
products
163
71
categories
9
93
subcategories
50
2
grocers
13
$4.51
avg price
$8.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good & Gather▭ Spicely Organics
Distribution · 30% of score8·54
G
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good & Gather
only Spicely Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good & Gather · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good & Gather · Spicely Organics