Spicely Organics vs Good & Gather · Bay Area shelf head-to-head
Spicely Organics and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersGood & Gather fields the deeper lineup
Spicely Organics
Good & Gather
63
brand power
52
163
products
493
9
categories
71
50
subcategories
93
13
grocers
2
$8.20
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spicely Organics▭ Good & Gather
Distribution · 30% of score54·8
G
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spicely Organics
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spicely Organics · Good & Gather