Wild Harvest at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Wild Harvest is a grocery brand specializing in a range of organic and natural food products.
It’s already on the shelf here, with 8 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 34 new doors to enter.
Lead with Cat Food, Premium, Grain Free, Chicken Recipe in Dry Cat Food.
Fairfax Market stocks dry cat food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Fairfax Market merchandises 42 of the 44 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 20/100.
maps onto categories the store already runs.
The full runway
Every category Wild Harvest plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in dry cat food. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Wild Harvest’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
