Simply Organic vs Good & Gather · Bay Area shelf head-to-head
Simply Organic and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersGood & Gather fields the deeper lineup
Simply Organic
Good & Gather
68
brand power
52
109
products
493
10
categories
71
43
subcategories
93
18
grocers
2
$7.56
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ Good & Gather
Distribution · 30% of score75·8
G
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Organic
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · Good & Gather
