Reading the shelf…

Shelf playbook

Wild Harvest at Pacific Market

Pacific Market is a specialty independent running 2 Bay Area stores.

Wild Harvest is a grocery brand specializing in a range of organic and natural food products.

Wild Harvest isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 28 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%82

Pacific Market merchandises 36 of the 44 categories the brand sells.

Values match · 25%35

non-gmo, organic, vegan against the store's assortment lean.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway · across 2 stores

Every category Wild Harvest plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Wet Dog FoodEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 30 SKUs (fleet median 18)Wild Harvest here 0/4

up against: pedigree 10, blue buffalo 9, birdie & louie 4, cesar 4, portland pet food 2

Canned Diced TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Wild Harvest’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Wild Harvest Green Split Peas, Organic

$3.49at 3 grocers

Wild Harvest Dog Food, Grain Free Beef & Vegetable Stew Recipe

$2.59at 2 grocers

Wild Harvest Great Northern Beans, Organic

$3.09$0.21/ozat 2 grocers

Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →

Pacific Market depth 3 SKUs (fleet median 11)Wild Harvest here 0/3

Canned Refried BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 11 SKUs (fleet median 8)Wild Harvest here 0/2

up against: rosarita 9, amy's kitchen 1, somos 1

Peanut ButterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 6 SKUs (fleet median 15)Wild Harvest here 0/2

up against: skippy 2, the food mill 2, jif 1, justin's 1

Dry Dog FoodEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 10 SKUs (fleet median 8)Wild Harvest here 0/2

up against: birdie & louie 3, supreme source 3, pedigree 2, blue buffalo 1, purina dog chow 1

Canned Green BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 4 SKUs (fleet median 2)Wild Harvest here 0/1

up against: del monte 3, cadia 1

Canned Pinto BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 6 SKUs (fleet median 3)Wild Harvest here 0/1

up against: ranch style 2, s&w 2, cadia 1, eden foods 1

Canned PumpkinEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 4 SKUs (fleet median 2)Wild Harvest here 0/1

up against: libby's pumpkin 2, cadia 1, green valley creamery 1

Canned Tomato SauceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 4 SKUs (fleet median 5)Wild Harvest here 0/1

up against: best yet 2, cadia 1, el pato 1

Coconut OilEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 7 SKUs (fleet median 4)Wild Harvest here 0/1

up against: cadia 2, dr. bronner's 2, la tourangelle 1, nutiva 1, spectrum 1

Dijon MustardEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 14 SKUs (fleet median 6)Wild Harvest here 0/1

up against: edmond fallot 4, grey poupon 4, maille 2, annie's 1, cadia 1

Granulated SugarsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 8 SKUs (fleet median 4)Wild Harvest here 0/1

up against: c&h 5, best yet 2, wholesome 1

Ground BeefEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 5 SKUs (fleet median 4)Wild Harvest here 0/1

up against: eel river 1, eelriver 1, goodness grazecious 1, organic prairie 1, thousand hills lifetime grazed 1

KetchupEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 17 SKUs (fleet median 6)Wild Harvest here 0/1

up against: heinz 7, primal kitchen 2, woodstock 2, black cavern 1, cadia 1

Olive OilsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 63 SKUs (fleet median 31)Wild Harvest here 0/1

up against: california olive ranch 8, o olive oil & vinegar 8, graza 5, cobram estate 4, cadia 3

OlivesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 3 SKUs (fleet median 19.5)Wild Harvest here 0/1

up against: heart & harvest 2, monte pollino 1

PopcornEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 8 SKUs (fleet median 26)Wild Harvest here 0/1

up against: cadia 2, comet corn 2, g.h. cretors 1, gh cretors 1, gheelish organic popcorn 1

Quick OatsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 23 SKUs (fleet median 16)Wild Harvest here 0/1

up against: quaker 7, bob's red mill 6, purely elizabeth 3, full circle 2, nature's path 2

Ranch DressingEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 7 SKUs (fleet median 7)Wild Harvest here 0/1

up against: primal kitchen 2, bob's 1, bolthouse farms 1, marie's 1, pacific foods 1

Vegetable BrothEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 4 SKUs (fleet median 8)Wild Harvest here 0/1

up against: pacific foods 3, bonafide provisions 1

All Purpose FlourEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 12 SKUs (fleet median 7)Wild Harvest here 0/1

up against: bob's red mill 3, gold medal 3, best yet 2, king arthur baking company 2, cup4cup 1

Yellow MustardEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 9 SKUs (fleet median 3)Wild Harvest here 0/1

up against: french's® 3, cadia 2, plochman's 2, colman’s 1, suzie's 1

ApplesauceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 8 SKUs (fleet median 7.5)Wild Harvest here 0/1

up against: cadia 3, north coast organic 2, eden foods 1, mott's 1, motts applesauce ms 1

Brown SugarsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Pacific Market depth 13 SKUs (fleet median 9)Wild Harvest here 0/1

up against: c&h 5, india tree 3, woodstock 2, big tree farms 1, el guapo® 1

+ 20 more categories (mostly fully stocked or too thin to matter).