Simply Organic vs Spicely Organics · Bay Area shelf head-to-head
Simply Organic and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSpicely Organics fields the deeper lineupSpicely Organics sits further up the premium end
Simply Organic
Spicely Organics
68
brand power
63
109
products
163
10
categories
9
43
subcategories
50
18
grocers
13
$5.15
price per oz
$43.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ Spicely Organics
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Organic
only Spicely Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Organic · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · Spicely Organics
