Spicely Organics vs Simply Organic · Bay Area shelf head-to-head
Spicely Organics and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSpicely Organics fields the deeper lineupSpicely Organics sits further up the premium end
Spicely Organics
Simply Organic
63
brand power
68
163
products
109
9
categories
10
50
subcategories
43
13
grocers
18
$43.51
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spicely Organics▭ Simply Organic
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spicely Organics
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spicely Organics · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spicely Organics · Simply Organic
