Kirkland Signature at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Kirkland Signature is a grocery brand known for its high-quality beef and pork products.
Kirkland Signature isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 114 categories where the shelf is already deep and the brand runs strong elsewhere.
Pacific Market merchandises 164 of the 251 categories the brand sells.
cage-free, free-range, organic against the store's assortment lean.
brand excitement 20/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Kirkland Signature plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in pepper. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Kirkland Signature’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
