Mccormick vs Spicely Organics · Bay Area shelf head-to-head
Mccormick and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick fields the deeper lineupSpicely Organics sits further up the premium end
Mccormick
Spicely Organics
66
brand power
63
209
products
163
16
categories
9
60
subcategories
50
13
grocers
13
$3.65
price per oz
$43.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Spicely Organics
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices106 vs 130 SKUs
8% of shelf
only Mccormick
only Spicely Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mccormick · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Spicely Organics
