Spicely Organics vs Mccormick · Bay Area shelf head-to-head
Spicely Organics and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick fields the deeper lineupSpicely Organics sits further up the premium end
Spicely Organics
Mccormick
63
brand power
66
163
products
209
9
categories
16
50
subcategories
60
13
grocers
13
$43.51
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spicely Organics▭ Mccormick
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices130 vs 106 SKUs
10% of shelf
only Spicely Organics
only Mccormick
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spicely Organics · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spicely Organics · Mccormick
