Mccormick vs Simply Organic · Bay Area shelf head-to-head
Mccormick and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic is in more Bay Area grocersMccormick fields the deeper lineup
Mccormick
Simply Organic
66
brand power
68
209
products
109
16
categories
10
60
subcategories
43
13
grocers
18
$3.65
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Simply Organic
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Simply Organic
