Field Day at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Field Day is a brand dedicated to providing a variety of organic and natural grocery products, emphasizing quality and sustainability.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 49 new doors to enter, replicated across all 2 stores.
Pacific Market merchandises 59 of the 71 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Field Day plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Field Day’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
